Idea Managers and their teams who lead the idea/innovation programme.
During the course, participants will either start to create or develop a communication plan for their innovation programme to actively engage their defined target audience.
Whilst ideally you will have internal communication support, for those where support is limited or would like to develop a plan to share with their communications team, this course will cover:
- How to define your communication strategy
- Identifying your target audience
- Creating an ‘elevator’ pitch
- Defining metrics
- Developing a communications plan
1 day course delivered face to face
£2800.00 plus VAT, travel & expenses