Meet our Team

Zena Cox
Operations Director

I have been involved with ideasUK for over eight years, joining as a member when launching an idea programme within my previous organisation, taking the formal role as operations director in 2016.

Before coming to the world of innovation, my background is based within the commercial sector of pharmaceuticals with experience in management, change management, sigma project management and communications in addition to my experience in the field of innovation.

I have a particular interest in how ideas management can be used to really engage employees, gaining business advantage as a result and enjoy supporting organisations to maximise their innovation programmes.

My shoes – Quirky and unique, yet still practical

Hussain Al Fardan
Head of Innovation Centre, Strategy & Corporate Excellence, Dubai Customs

Hussain has over 20 years of experience in employee engagement, Innovation and Business Improvement with proven interpersonal and leadership skills. He is experienced in all aspects of Innovation both internal and external within the organisation, with demonstrable success in Building Innovation Culture within a Governmental environment. Hussain has developed and delivered an innovation culture method that is now used by many government departments across the UAE to develop employee driven creativity and manage continuous improvement. Hussain is also the Head of the Innovation Centre in Dubai Customs and the Chairman of Ideas Arabia and Ideas Emirates.

Tammy Holmes
Innovation and Adoption Programme Manager, West Midlands Academic Health Science Network

I have worked in the NHS for 17 years in numerous admin and clinical support roles and have a real passion for creativity and change. Currently, I work for the WMAHSN managing our Meridian Innovation Health Exchange. Meridian has been specially designed to support the West Midlands’ innovation ecosystem, assisting NHS, academia, commercial and industry stakeholders and supporting a collaborative approach to resolving clinical and service challenges to build a region-wide innovation culture.

I enjoy the outdoors and embrace a challenge from kayaking to muddy walks hence the boots.

Alan Firmin
Head of HR & Talent - UK Engineering

I have extensive experience of implementing and managing a large ideas programme in a corporate environment within a number of blue chip organisations. I am currently Head of HR for the UK Engineering Function within Thales UK. Within this role, alongside the Leadership Team I am responsible for creating an innovative environment for our engineers to develop, design and build world class products for our customers. My particular area of expertise is in the area of Reward, Recognition and Employee Engagement and through my varied experiences, I am able to support ideasUK members to achieve their potential.

In my spare time I like to relax in the open air, with my family, hence the flip flops.

Michael Davies
Head of UK Idea Management, HSBC UK Plc

I have 20 years’ experience within Idea Management and Innovation, and feel strongly that by harnessing the experience and innovation of our colleagues within the workplace companies can go from strength to strength with an engaged workforce. With global responsibility for Idea Management within HSBC, I have seen first-hand how great an impact it can have to someone’s confidence to have their idea taken on-board. I have experience in mentoring both up and down, and have the ability to influence senior management to the benefits bottom-up innovation can have on their organisation.

My shoes say cool, calm and collected and just like their owner are a little bit mischievous and just a little sexy.

Sheila Walker
Idea Lab Lead, Direct Line Group

I have worked for Direct Line Group for 28 years (I started when I was 5!) in a variety of roles from customer facing sales and team leader to Employee Relations Consultant and most recently, I own and manage our Innovation platform, Idea Lab. This role has given me the opportunity to build engagement with colleagues at all levels across our business and work on developing and implementing ideas from the simplest improvements to our employee and customer experience to complex process changes that impact people at all levels.

My role continues to be exciting, challenging and ever evolving, seeking new and different ways to improve engagement and ensure the Idea Lab delivers benefit to everyone at DLG and beyond.

My shoes are classy, vibrant, look and feel good and give me a real confidence boost.

Stuart Laws
HOCS D-Innovation-Ideas, MOD and Deputy Chairman ideasUK

Stuart joined the MoD in 1990, and has enjoyed a varied career to date and since moving to a Head Office based role in 2005 he has been involved with key improvement and engagement programmes and initiatives. Since 2012 Stuart has been solely responsible for the MoD’s Idea Scheme (GEMS), working with internal and external partners to drive improvements and enhancements in support of greater benefit for individuals and the business.

With over 16 years’ experience of designing and delivering ICT projects within Defence, Stuart has a unique combination of knowledge and experience which he uses to help others deliver projects in support of Defence Innovation.

My shoes – Best for high jinks in the country side

Jayne Garner
Continuous Improvement Engagement Coordinator, Ricoh UK Products Ltd

I started working for Ricoh November 1990, and have worked in many departments in 2007 I became the Continuous Improvements Coordinator, supporting and encouraging employees to engage in Ricoh’s Continuous Improvement Programmes. I am the owner of the very successful RPL Together Suggestion Scheme which has achieved numerous Platinum Awards. I have a passion for innovation which benefits the business, but more importantly benefits the employees. Recognition is paramount at Ricoh and the best part of my job is having Senior Managers come to the Gemba (workplace) to personally recognise employee’s participation in making improvements.

My shoes make me feel like I am walking on air no matter how long I wear them

Andy Beddows
Chairman ideasUK

Andy has been the Chairman of ideasUK for most of the last 26 years. He is now in effect the 'Custodian of the Brand' and, whilst no longer a regular spokesman, he continues as an active influence behind the scenes ensuring that the best practitioners of today have the means to keep ideasUK in the forefront of supporting tomorrows innovation and recognition managers.

My shoes are smart, practical and offer continued support, much like their owner!

Steve Healey
Innovation Programme Manager, BT

Extremely successful, highly motivated and creative manager with extensive Innovation & Telecommunications business experience. With a track record of making things happen, with many achievements in the development, implementation and management of applications, products and services within the ever emerging and highly competitive communications market. Currently working in the Open Innovation team in BT as an Innovation Program manager.

I am a keen runner, hence the choice of shoes plus a Manchester City fan.

Melissa Dutton
Home Office, UK

In 2018, after ten years spent managing the platinum-accredited Home Office staff ideas scheme, All Ideas Matter, I transitioned into a new role in Customer Improvement. Recognising the importance of staff ideas to drive customer improvement, I am staying closely affiliated with the programme.

I’ve been on the IdeasUK Advisory Board for six years and I’m keen for that to continue so I’m able to keep abreast of trends and best practice in the Improvement world and share my experience.

My shoes – Tan is my colour, always stylish and never dates

Geoff Hills
Owner Fastlane Displays and ideasUK Director

Has been associated with ideasUK for over 25 years, spending 15 years as one of our independent judges for the Idea of the Year competition. He started his career as a tool maker, progressing through the drawing office, research and development and into engineering. In 1989 he founded Fastlane Displays Ltd, an exhibition company. Whilst officially retired, Geoff still remains active in both Fastlane and ideasUK, receiving an Honorary Fellowship and becoming a director of ideasUK in 2015.

As for shoes, these days I am working one day and enjoying retirement the next!