WMAHSN/ideasUK Networking Event:
Challenge Based Innovation

Date: Thursday 13th September
Time: 9am to 12pm (lunch will be provided)
Venue: iCentrum, Birmingham Science Park,
Faraday Wharf, Holt Street, Birmingham, B7 4BP

This event is co-hosted with the West Midlands Academic Health Science Network (WMAHSN), titled: Challenge Based Innovation.

To ensure ideas are relevant to the business so more likely to be implemented, we often run business focussed challenges; but how you identify the area of focus and ‘word’ the challenge can have a big impact on both the quality and quantity of ideas you receive. During this session we will have the opportunity to discuss:

  • defining the challenge/opportunity
  • engaging people in the definition
  • making idea identification relevant
  • gaining ‘buy in’
  • effectively communicating the challenge
  • skills required

what our delegates think


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Value propositions are key and will change depending on who you engage with! Know your users/customers #value #proposition #change #innovation #AHSNs