This session is brought to us by the Mohammed Bin Rashid Housing Est. (MBRHE) and offers a great opportunity for you to learn how innovation is effectively managed to deliver benefit within MBRHE. This session will cover how the innovation programme within MBHRE operates, from sourcing ideas, through evaluation processes, funding to implementation and metrics. It is always interesting to listen and learn from others who are willing to share their experiences to support us all to further develop our capabilities.

Innovation initiatives often start with strong intent and energy but lose impact as focus drifts, priorities blur and stakeholder needs are not fully aligned. This session explores why clarity around who you are innovating for, is more important than generating greater numbers of ideas, particularly in regulated and high-trust environments.

Chris will look at how understanding your target audience, maintaining commercial focus, identifying the right stakeholders and prioritising effectively helps teams protect credibility and deliver outcomes that stick. The session is practical and grounded, focusing on decision making and focus rather than innovation theory.

Led by Chris Adams, CJA Consulting is the leading consultancy in the Middle East providing independent business development and marketing advice and strategy to lawyers and law firms. For more information visit his website: https://cjaconsult.com/

What if your organisation could unlock ideas that don’t just solve today’s problems but shape tomorrow’s possibilities?

In this energising session, Helen Westendorp, the founder of Treehouse will introduce Imaginate, their future-focused innovation methodology designed to facilitate and enable teams to think differently, act boldly, and create meaningful change.

You’ll hear how Imaginate has helped clients like the Ministry of Defence generate game-changing concepts for national security, reimagine infrastructure challenges, and define future-facing capabilities in complex environments. We’ll share real-world examples from our work in some of the highest stake environments where Imaginate has enabled diverse teams to collaborate, visualise new futures, and move from insight to action.

Plus, you will get hands-on experience using one of their ideation tools.  You’ll explore how Imaginate could apply to your own organisation’s challenges and uncover the benefits of future-focused thinking. Whether you’re from government, retail, finance or beyond, this session will leave you inspired to imagine – and deliver – what’s next.

An introduction, in six simple steps, on how you can improve every presentation you build. From how to start, how to make it look incredible, all the way through to how you can actually deliver the slides better and win over your audience.

Mark Robson has over 20 years experience in building presentations for clients like Apple, Google, Nike and Visa through to individual entrepreneurs and start-up looking to achieve their goals.

Here we dive into the dynamic world of marketing and its critical role in driving innovation forward. This session will equip you with actionable insights into how effective marketing strategies can amplify your impact, align your innovations with market needs, and strengthen stakeholder engagement. By gaining a deeper understanding of marketing principles, you’ll be better positioned to champion your projects, influence key decision-makers, and accelerate the adoption of new ideas across your organisation.