2023 Knowledge Nugget #7 : Creating a Market for Mobile Healthcare Applications

Improving health through knowledge delivered to individuals at highest risk of disease.

What do we do when buyers can’t find sellers reliably and sellers can’t find their customers easily? This happens in healthcare all the time. In fact, those most likely to purchase are rarely those most likely to benefit. We propose a platform to reliably identify individuals who will definitively benefit from new services and recommend those services to them. Service providers get access to customers at low acquisition costs, thereby making their services less expensive to the market.

Dr. Karim Keshavjee trained as a family doctor and has been implementing health technologies for over 30 years. He is interested in improving patient care by providing patients with the latest evidence-based care at prices that are affordable for society.